Godiva Corp

International Issue: Godiva has its roots in Belgium, where the handcrafting of coffee trees stems from a long tradition. With the victimisation of Godiva, company expands its market to conflicting countries. on that point are threesome major international markets for Godiva¡¯s carrefour point: I)         European food market: Godiva sell its ware to those European countries based on the several(predicate) culture and its related consumer requirement. The harvest-feast image and dissemination change is different according to the European custom-madeer¡¯s predilection and consumption habit. II)         North Ameri report market place: Godiva chocolates are genuinely everyday in the U.S.A. And the point of intersection selling is seasonal, especially in the festival and holiday. III)         Japan Market: Godiva chocolates represent a noteworthy and luxury image in Japanese market. Godiva company can generate high bring in in this market because of impairment level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium). Strength & antiophthalmic factor; weakness: The strength of Godiva Company is obviously. drinking chocolate praline are popular as luxury food and the selling price is intercourse high, so Godiva can generate practically more earning and higher(prenominal) profit margin than its competitors; Godiva product is famous for high timber chocolate praline and its chocolate product is accepted in ardour (include ingredients & design of praline).

So when it was introduced to alien market , the guest gaiety level is very high, esp! ecially in European countries such(prenominal) as Italy, Spain and so on; The software of Godiva chocolates also view a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; chthonian the cooperation with the Campbell¡¯s soup Corp, the Godiva company establish stable distribution channel to the foreign customer. The Godiva Company also has weakness. The company give long chronicle and create the luxury image for its chocolate product, which duplicate surely same trait... If you want to get a full essay, piece it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper