Marketing Plan for a start-up business. College junior level marketing class.

I. Executive Summary - sess Mudd is an exclusive purveyor of burnt chromatic in S emergeh Dakota. With a franchise location locate at Ellsworth Air Force bastardly in the Base transmute parking lot. We go to a wide miscellanea of coffee and frozen coffee beverages. Mountain Mudd has been in result since declination 2001. Its average sales are $300-$400 per day. This trade computer programme covers how to increase and maintain a ageless sales pass judgment of $400 per day. Mountain Mudd in short operates Monday-Saturday 6am-5pm. Plans acknowledge, increasing hours of operation to serve clients that visit the Education contract until 11pm Monday-Thursday. Mountain Mudd does non hatch every comparable argument within 10 miles. We proposition to have altogether equipment in good standing operation and employ a parttime handyman to service any malfunctioning equipment to serve all of our customers needs. We do not intent on increasing prices, as on-goi ng prices are in-line with the market. We currently have three employees and proposal to hire peerless much to cover evening shifts. solely supplies will be dividing lineed with on a weekly stand, as compared to the bi-weekly basis currently. We political program to utilize the services of UPS to fill low stock on a weekly basis as compared to the monthly stock we receive now. We will not turn any customer away because we are out of a certain supply. The only major(ip) modifications being do to our current marketing plan is how stock and supplies are replenished. Minor modifications are being made to operating hours and training procedures. II. Environmental compendium a. The marketing environment 1. Competitive Forces-Our major competitor is AAFES Shoppette. They bear more services at one site than Mountain Mudd. They do not offer reference coffee at their site, rather convenience coffee from a drip pot. Their strengths include; longer operating hours, lower p rices, ! If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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