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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. canful L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non inform a world anything. You can only help him get a line it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface mingled with the company and the marketplace. Managers in all functional areas of business deprivation an understanding of market fundamentals. fleck merchandise managers create and utilize marketing strategy, managers in accounting, finance and operations also fill to understand marketing plans that overlook their cooperation or approval. This personal credit line covers the processes tangled in the creation, communication, sale and dispersion of products. It takes a managerial sight exposing students to the tasks and decisions faced by marketing managers, including target market selection, emulous positioning, and the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the incline are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses needful for the formulation of effective marketing programs 3.

go by effectively in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: mob interest -50% Group indite case analysis-25% Solo written case analysis -25% coulomb% ! Your participation grade is based on attendance, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more diminutive description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a ripe essay, order it on our website: OrderCustomPaper.com

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