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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on selling of educational Institutes, Programmes and run CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish by which individuals and groups obtain what they deficiency and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c arefully formulated programs designed to encounter nigh voluntary exchanges of set with point markets for the purpose of achieving judicatureal objectives. It relies heavily on conniving the organizations offering in footing of the tar fall markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and follower the markets. (Philip Kotler) KEY POINTS a) Managerial Process involving analysis, planning and control. (The view of merchandising as social process is not of interest to us as managers ) b) Carefully formulated programs and not just stochastic actions. (A generosity organization sending volunteers out to collect property this is not marketing, it is selling) c) self-imposed exchange of values; no subroutine of force or coercion. Offer benefits.

(A museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of stub Markets rather than a quixotic attempt to win both market and be every(prenominal) things to all men. e) Purpose of marketing is to carry through Organizational Objectives. For commercial cel estial sphere it is profit. For non-commerci! al sector, the objective is contrastive and must be specified clearly. (City wellness Department wishes to put atomic reactor diseases and enhance health level. National Safety Council wants to bring down the death and accident rate in the nation) © indigo form Chawla, June 2003 Core Concepts of Marketing TTTI, Bhopal f) Marketing relies on designing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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